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MANAGER, EVENTS MARKETING

Job Description

We are seeking  digitally savvy, experienced marketer to drive the marketing and influencer outreach for our consumer and business events to ensure event attendee growth and happiness. This role calls for a very high degree of creativity and it requires abilities in multiple areas, including social media marketing, PR, event marketing, content marketing, and relationship management.

 

The ideal candidate has a passion for data-driven marketing and is in tune with the latest consumer insights and technology and its impact on marketing response and performance. You understand how to build, engage and convert a community both online and offline and is a savvy wordsmith with a flair for business storytelling.

 

Responsibilities:

  • Develop and manage marketing and communications plans, budgets and timelines for exhibitions, conference and events
  • Conceptualise, execute and manage marketing campaigns for above & below the line, digital and community engagement
  • Collaborate with internal and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Develop, manage and execute PR plans, key messages, organise press events, media management and engagement, write press releases & speeches
  • Negotiate, acquire, manage & track partnerships with vendors, agencies, media, associations, bloggers
  • Drive the lead generation for visitors, delegates, buyers, exhibitors and sponsors to meet event objectives
  • Manage sponsorship requirements related to marketing and branding 
  • Track, measure, and analyze all online and offline initiatives to report on marketing ROI

Job Requirement

  • Degree in any of the following disciplines: Arts & Social Sciences; Business Administration; Marketing, and Mass Communications
  • Proven track record with minimum 5 years of experience in Events Marketing; Communications; PR and/or Branding, preferably in the B2C arena
  • Excellent oral and written communication and presentation skills in English and preferably a second language
  • Strong digital and social media knowledge and experience
  • Able to multi-task and possess key attributes such as being adaptable, creative, approachable, open-minded and detail-oriented
  • A hands-on team player with demonstrated ability to deliver results that are timely, effective and impactful

 

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