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EXECUTIVE, DIGITAL MARKETING

Job Description

Responsibilities

  • To strategise and implement digital marketing campaigns for the company’s main business products, to reach the required traffic targets and required audience targets.
  • To create and maintain regular digital marketing reports for the business to guide editorial, product development, business decision making and performance tracking.
  • To manage SEO capabilities (external or internal) to ensure that our sites are optimized for search engines.
  • To optimise Google AdWords campaigns for conversions and lowering cost per acquisition and cost per click.
  • To strategise, implement, and measure the social media campaigns for the company’s main business products
  • To manage the local digital marketing budget and ensure that all campaigns are delivered on time and on budget.
  • Draft copies for any marketing campaigns and marketing collaterals based on assigned portfolio.
  • To ensure appropriate branding and brand messages are used in all digital campaigns.
  • To develop and maintain close working relationships with both internal and external strategic partners.
  • To keep abreast with digital marketing trends so as to recommend appropriate implementation strategies.
  • Other marketing-related activities, where required.

Job Requirement

Requirements

  • Degree in Business, Marketing, Digital Media, or related field
  • About 1 year of experience in digital marketing and managing Google AdWords campaigns, either in-house or agency experienced preferred
  • Knowledgeable in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Possessing Google AdWords certification will be an advantage
  • Experienced in SEM optimization and bid optimization
  • Experienced in using Google Analytics
  • Strong marketing copywriting skills
  • Ability to analyze KPI numbers
  • Excellent verbal and written communication skills to produce engaging content and compelling user experience
  • Able to work independently, self-driven, responsible, innovative, initiative, flexible and a strong team player
  • Creativity, good sense of humour, who is fascinated with digital marketing strategies
  • Understands the local business landscape and knows what makes good marketing campaigns

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