EXECUTIVE, DIGITAL MARKETING

Responsibilities

• To strategise and implement digital marketing campaigns for the company’s main business products, to reach the required traffic targets and required audience targets.
• To create and maintain regular digital marketing reports for the business to guide editorial, product development, business decision making and performance tracking.
• To manage SEO capabilities (external or internal) to ensure that our sites are optimized for search engines.
• To optimise Google AdWords campaigns for conversions and lowering cost per acquisition and cost per click.
• To strategise, implement, and measure the social media campaigns for the company’s main business products
• To manage the local digital marketing budget and ensure that all campaigns are delivered on time and on budget.
• Draft copies for any marketing campaigns and marketing collaterals based on assigned portfolio.
• To ensure appropriate branding and brand messages are used in all digital campaigns.
• To develop and maintain close working relationships with both internal and external strategic partners.
• To keep abreast with digital marketing trends so as to recommend appropriate implementation strategies.
• Other marketing-related activities, where required.

Requirements

• Degree in Business, Marketing, Digital Media, or related field
• About 1 year of experience in digital marketing and managing Google AdWords campaigns, either in-house or agency experienced preferred
• Knowledgeable in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Possessing Google AdWords certification will be an advantage
• Experienced in SEM optimization and bid optimization
• Experienced in using Google Analytics
• Strong marketing copywriting skills
• Ability to analyze KPI numbers
• Excellent verbal and written communication skills to produce engaging content and compelling user experience
• Able to work independently, self-driven, responsible, innovative, initiative, flexible and a strong team player
• Creativity, good sense of humour, who is fascinated with digital marketing strategies
• Understands the local business landscape and knows what makes good marketing campaigns